AttorneyPPC has developed a pay-per-click marketing process that yields better lead generation over the span of a marketing campaign. In the highly competitive legal industry, this process is crucial to ensuring lawyers and law firms are getting the most out of their PPC investments.

Contact a sales consultant to learn more about the pay-per-click process. Call 612-208-8SEM today.

The three phases of pay-per-click (PPC) management

Our consultants will approach your PPC advertising campaign by following a three- or four-step process:

1) Pre-click planning. This stage includes defining campaign objectives, PPC account set-up, keyword research and analysis and front-end planning and organization.

2) Post-click optimization. During this stage, our consultants will work closely with you to develop, test and optimize PPC landing pages. We may perform A/B or multivariate testing during this stage and refine your landing pages depending on test results.

3) Performance management and reporting. At this stage, AttorneyPPC will analyze the performance of the campaign to assess progress against key performance indicators (KPIs) set out during the pre-click planning phase. This phase will also include PPC management, bid management and quality score development.

Add call tracking to your PPC campaign. AttorneyPPC can help you to accurately track web-generated offline phone leads by setting up call tracking software. If you choose this service, we will create a dedicated number to be used on your website, allowing us to more accurately gauge how many leads your landing pages generate.

Contact us for additional information

Contact a sales consultant today for more information on our pay-per-click process—call 612-208-8SEM.