What is Pay-Per-Click (PPC) Advertising?

Google Certified Partner - ThinkSEMAt its core, pay-per-click advertising offers a way for you to generate leads by showing up in search results for relevant queries. When a person enters a search term (a query), a search engine will return various results—some paid, some organic. Paid search, also known as pay-per-click advertising, is a quick and effective way to increase your online visibility and generate high-quality leads. AttorneyPPC specializes in creating and managing simple and sophisticated PPC campaigns for law firms—from the solo attorney to the firms with hundreds of lawyers.

Contact a sales consultant at AttorneyPPC to learn more. Call 612-208-8SEM.

Why is PPC advertising important?

Unlike search engine optimization strategies, which focus on improving your natural search engine results, paid search can provide immediate results. It raises brand awareness, targets specific demographics, and can be as simple or complex as your time line and budget allow. Pay-per-click advertising is a proven way to improve your online lead generation and conversion rates.

Take advantage of all PPC platforms

At AttorneyPPC, we create and manage campaigns for several PPC platforms. These include: 

  • Google Adwords. AttorneyPPC’s team of experienced SEM consultants are a Google Adwords Certified Partner..
  • Yahoo Search Marketing (YSM). As the second largest market after Google Adwords, Yahoo Search Marketing offers opportunities to expand your online visibility.
  • MSN adCenter. AttorneyPPC is an MSN adExcellence Member, with expertise in the third biggest player in the PPC industry.
  • Other PPC opportunities. Our consultants may recommend other PPC platforms such as Facebook or Business.com. We work closely with each client to determine which opportunities will offer the best return on investment.

AttorneyPPC can also offer Spanish language PPC consulting for any of these platforms.

How the pay-per-click process works

AttorneyPPC approaches pay-per-click advertising as a cyclical process. Steps in the process include:

  • Pre-click planning
  • Post-click development, testing and optimization
  • Ongoing performance management and reporting
  • Offline conversion tracking

Learn more about the pay-per-click process.

Contact us

Talk to a sales representative at AttorneyPPC today—call 612-208-8SEM or send us an email and we’ll get back to you shortly.





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AttorneyPPC, LLC provides pay-per-click marketing services for lawyers in the Twin Cities area of Minneapolis and St. Paul including the suburbs of Bloomington, Eden Prairie, Edina, Minnetonka, Roseville, Maplewood, Maple Grove, Woodbury, White Bear Lake, Eagan, Burnsville, Brooklyn Park, Anoka, Coon Rapids, Plymouth, Rochester, Mankato, Duluth and St. Cloud of Minnesota (MN). We also provide nationwide, Spanish language PPC, landing page development and multivariate testing.