About PPC Landing Page Development

A landing page is where a prospective client lands after clicking on a paid search advertisement. This page is designed to create a seamless transition from the pay-per-click ad, provide relevant information, and compel the visitor to action. AttorneyPPC’s entire paid search strategy for lawyers and law firms hinges on developing and refining landing pages to ensure their PPC campaigns maximize the use of marketing dollars.

Call a sales consultant today at 612-208-8SEM for more information, or send us an email and we will return your message shortly.

Why landing page development is important

Landing pages act separately from pages designed to generate organic search engine traffic. Developing specific landing pages allows us to create an entire experience for the pay-per-click visitor, rather than sending both organic and paid traffic to an existing page on the website. By keeping the traffic separate, we can accurately track leads generated via PPC.

Landing pages are also the perfect environment to perform tests – whether A/B or multivariate testing – to improve lead generation and increase conversion rates. Based on testing results, we can see which elements on a landing page perform better. These variables are then revised “on the fly,” meaning they can begin having an immediate effect on the sales funnel.

How we approach landing page development

AttorneyPPC consults with attorneys and law firms to develop initial landing pages in conjunction with their campaign objectives. Then we perform A/B or multivariate testing and monitor the results of each page. Based on these results, our consultants will modify landing page content to optimize performance. This custom landing page creation is included in the “post-click” stage of our pay-per-click process.

Spanish language landing pages

AttorneyPPC can translate your PPC ads and your landing pages to Spanish to target a wider demographic and generate more leads. Our consultants' experience include a Search Engine Strategies (SES) conference speaker on the subject of Hispanic search engine marketing strategies.

Contact us

 To learn more about custom landing page development, call a sales consultant at 612-208-8SEM, or send us a request for more information.





The Next Step in Legal Marketing

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AttorneyPPC, LLC provides pay-per-click marketing services for lawyers in the Twin Cities area of Minneapolis and St. Paul including the suburbs of Bloomington, Eden Prairie, Edina, Minnetonka, Roseville, Maplewood, Maple Grove, Woodbury, White Bear Lake, Eagan, Burnsville, Brooklyn Park, Anoka, Coon Rapids, Plymouth, Rochester, Mankato, Duluth and St. Cloud of Minnesota (MN). We also provide nationwide, Spanish language PPC, landing page development and multivariate testing.