For attorneys and law firms who want to know exactly how many phone calls are generated through their websites, AttorneyPPC offers offline conversion tracking, or call tracking. Offline conversion tracking is a simple, effective way to accurately track leads generated through your website, and can provide you with an exact cost-per-lead.

Contact our sales consultant to learn more—call 612-208-8SEM today.

How call tracking works                     

AttorneyPPC will assign you a unique phone number dedicated for use on your legal website. How and when you use this will depend on your objectives—do you want to know how many phone calls your pay-per-click campaign generates, or do you want to see how many calls your entire website generates? Our consultants will work with you to determine the best use of this dedicated number.

Why call tracking is important

First, let’s look at your options if you don’t have a dedicated number for your website:

• You could use the same phone number you use in other advertising, such as print ads, television or the phone books. If you do this, you will not be able to track what source is generating your phone calls. This results in a less accurate idea of your return on investment for your paid search efforts.
• You could leave a phone number off your website or landing pages entirely, pushing visitors to fill out a form to contact you instead. While this would ensure you would have an accurate idea of the number of leads generated, it may deter prospective clients who would rather get in touch with you by phone.

The alternative is to use a dedicated number for web lead generation. This will allow you to accurately track the number of web leads and give your visitors multiple ways to contact you.

Learn more

Contact a sales representative today to learn more about implementing call tracking software on your website. Call 612-208-8SEM.