A crucial element to a successful pay-per-click campaign is how well your landing pages are converting your visitors into leads. One way AttorneyPPC can help you get the most out of your campaign is to perform A/B or multivariate testing on your landing pages to achieve better lead generation over time.

Contact a sales consultant to learn more about landing page testing for attorneys and law firms. Call 612-208-8SEM today.

What is A/B or multivariate testing?

• A/B testing is when we test two versions of a landing page (“A” and “B”) against each other to see which performs better. We measure success by whether or not the web visitor takes the desired action after viewing these pages.
• Multivariate testing tests multiple variations of page elements, which may include headers, content and graphics. This allows us to gauge visitor preferences for many different factors at once.

Why it’s important

Testing variants on landing pages allows us to optimize those pages based on which variables perform better over time. Based on these results, AttorneyPPC will modify your landing pages, using the elements with higher conversion rates. Small tweaks over time can have a cumulative positive effect on your landing page conversion rate, increasing your lead generation and giving you better returns on your marketing invesment.

Learn more

Call 612-208-8SEM to speak to a consultant at AttorneyPPC, or send us a request for information.